A conversation with Aaron Stanley on the Brazil Crypto Report podcast took me back through my journey—from reporting on some of the most tumultuous events in Latin America to co-founding Angle42, where we specialize in strategic communications for tech startups in the crypto space.
Reflecting on a Decade of Change in Latin America
During my Reuters years, I had the unique opportunity to oversee news operations across the Americas. The 2000s and 2010s were transformative years for the hemisphere, particularly Latin America. I shared with Aaron stories from the front lines:
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Civil Wars in Peru: Covering the conflicts that impacted countless lives and reshaped the nation’s future.
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Societal Collapse in Venezuela: Witnessing the economic and social challenges that led to widespread unrest.
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Populist Presidential Transitions: Navigating the complexities of political shifts and their implications for the region.
These experiences not only honed my skills in crisis reporting but also deepened my understanding of how narratives can influence public perception during times of uncertainty.
Diving into the Crypto World
In 2017, intrigued by the disruptive potential of Bitcoin and blockchain technology, I decided to immerse myself in the crypto space. The parallels between the rapid changes in Latin America and the evolving world of crypto were striking. This led to the founding of Angle42, where we help tech startups navigate the complex landscape of strategic communications and public relations.
The Power of Strategic Communications
On the podcast, we discussed how the lessons learned from covering political and social upheavals are incredibly relevant to startups today. Effective communication is crucial for:
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Building Trust: Establishing credibility with your audience and stakeholders.
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Crisis Management: Proactively handling challenges to maintain a positive reputation.
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Community Engagement: Creating authentic connections that foster loyalty and support.
Sharing a Name with a Rock Legend
As a fun aside, Aaron and I chatted about the quirks of sharing my name with Saul “Slash” Hudson, the legendary guitarist from Guns N’ Roses. It’s been a great conversation starter and, occasionally, a source of amusing confusion! 🤘
Listen to the Full Interview
I invite you to listen to the full episode to dive deeper into these topics. Whether you’re a startup founder, a communications professional, or simply interested in the intersections of media, politics, and crypto, I hope you find our conversation insightful.
🎧 YouTube: https://www.youtube.com/watch?v=ObaTETFf8jk