In today’s fast-paced digital age, startups often prioritize social media and direct communication channels. While these platforms provide valuable opportunities, they aren’t a substitute for the credibility that comes with earned media.

Mark Zuckerberg showed off a T-shirt emblazoned with the ancient Greek phrase “pathei mathos” (learning through suffering) at a recent interview appearance. For startup founders, this concept resonates deeply with the realities of building and leading a company in today’s fast-paced world.

The energy at Mainnet, the annual Web3 gathering in New York, was notably different from the vibrant buzz of Token2049 in Singapore last month or the Bitcoin Conference in Nashville the month before. But that’s a good thing.

In 2024, it can seem like social media are the news media. This can make it difficult to determine the content value of any particular media outlet—or even of the media as a whole. The fact is this: In a time when there is more noise than ever, the key is to know how to establish signal.

The Angle42 team joined over 20,000 attendees at Token2049, Asia’s largest annual Web3 conference. Our mission was clear: to support our clients in making their mark amid the noise and excitement.

Angle42 is on the ground in Singapore for Token2049, Asia’s largest annual gathering of Web3 professionals.

Regulatory pushback, public criticism and legal battles are usually evidence of progress, not failure.

For startup founders, this moment offers real opportunities to set yourself apart by making smart use of the latest round of media disruption.

After years of regulatory uncertainty and outright hostility, this year marks a turning point for blockchain and crypto in the US.

Builders need to communicate effectively – and demonstrate real value – to allay the world’s innate skepticism of the unknown.