In today’s fast-paced digital age, startups often prioritize social media and direct communication channels. While these platforms provide valuable opportunities, they aren’t a substitute for the credibility that comes with earned media.
Engaging with journalists offers more than just publicity—it brings an objective lens to your story and builds trust with the public. As startup founders work to bring disruptive technologies to the world, the value of press coverage from reputable outlets remains essential.
Journalists seek to understand tomorrow’s innovations, and they want to help founders share their groundbreaking work. It’s a mutual relationship based on trust, where startups can benefit immensely from the scrutiny and validation provided by independent media coverage. This goes beyond marketing—it’s about authenticity.
At Angle42, we help startups in Web3, AI, and other cutting-edge sectors understand the importance of earned media. By working with journalists, founders not only gain visibility but build long-term credibility in the eyes of their audience.
As I write in my latest Newsweek column, “If you have an exciting new product—if you have big news to share—no one wants to help you share it more than a good journalist.”
Let us help you find your voice in the media and connect with journalists who are eager to tell your story.
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